real estate

Suggestions and Tips for Real Estate Marketing

It is much easier to market your home if you identify the state of the current real estate market. Agents usually invest more work and money when it comes to selling homes after the market has transitioned from a seller’s market to a buyer’s one. However, no matter the climate of the real estate market, it is essential to employ robust marketing techniques.

house
An exterior shot of the front of the house is especially ideal.

With proper marketing, you are sure to receive higher offers when it is a seller’s market. This also means the difference between “expired” or “sold” when you have a buyer’s market in place. Though this marketing is not necessarily guaranteed to sell your house, it is sure to make your phone ring. If buyers do not call, you will not sell.

Take a Photograph

Many buyers will begin their search for a new home online. It is crucial that you post top-notch photos. Listings that do not contain any photos typically will be ignored. An exterior shot of the front of the house is especially ideal. Consider cropping out the streets and sidewalks, as this looks better. Also, be sure to take vehicles out of the photographs. They should be taken when there is no shade falling on the house, as well.

Interior photographs also will help you have success. Turn on lights, open the blinds and drapes, and focus on some enticing details such as a beautiful wood floor. Avoid shooting any photos with a mirror reflection.

Print Ads and Signs

newspaper
It is well worthwhile to put advertisements in the local newspapers and online.

It is well worthwhile to put advertisements in the local newspapers and set up online ads through marketing agencies such as Brand Jams. You should learn which days have the most readership. Also, make good use of real estate publications.

When people see signs, especially if they already are on the market for a house, it will make them want to give you a call immediately. Agent signs should contain the nearest office’s phone number, as well as the agent’s number. Remember – many of the homeowner’s associations do prohibit signs, though you may place them in the window of the house.